Selling the solution. In most cases, an exchange of money or time will be involved—between seller and buyer, creator and participant, sponsor and beneficiary. That process is greatly helped by design, so that people know ?what they?re buying,? and what it?s worth.
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STEP BACKGROUND
A series of press conferences and exhibitions travelled the Bay Area. The first exhibition opened at the Yerba Buena Center for the Arts in San Francisco. Limited edition signed poster sets were available as part of the fund-raising effort for the Olympic Games. STEP OUTCOME
The exhibit below opened at the Art Museum of Los Gatos south of San Francisco in the town where Tharp's four-person design studio Tharp Did It has been located since 1975.
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Submitted by:
Tharp Did It
Date:
October, 2003
Client Name:
BASOC
Project Name:
Olympic Bid Theme
Date Started:
March, 2002
Date Completed:
June, 2003
Project Team:
Mr. Tharp
Design Umpire / Designer
BASOC/Tharp Did It
Helen Mendel
Director of Marketing
BASOC
Tony Winnicker
Communicatins Director
BASOC
Jill Prestigiacomo
Designer
Tharp Did It
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