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PROJECT GOAL
Develop a brand identity that positions BNIM as a leader in creating responsible, sustainable design for the future.

PROJECT BACKGROUND
In business for more than 30 years, BNIM is ranked among the top architectural firms in the Midwest and one of the pioneers in sustainable design in the U.S. In an initiative to further stimulate innovation and build credibility as an expert in sustainable/renewable design, BNIM established five independent studios. To support these changes, BNIM needed an identity and communications plan that reflected their commitment to both urban development and their nationally known dedication to responsible, sustainable design practices.

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Submitted by:
Willoughby Design Group

Date:
January, 2003
 

Client Name:
BNIM Architects

Project Name:
Brand Identity

Date Started:
August, 2000

Date Completed:
December, 2000

Duration of Project:
6 weeks

 
Project Team:

Ann Willoughby
Creative Overview

Deb Tagtalianidis
Creative Director

Nicole Satterwhite
Art Director