Once a band of gypsies, so to speak, is assembled, the next task is to look at the work ahead and be smart about it. Often it pays to take pause and seek insight that will enable the team to prototype a solution. That means research. Designers can help structure that research, and especially report its findings.
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STEP BACKGROUND
We researched global trends in sustainable design and renewable energy. After studying competitive architectural firms across the U.S., we concluded that BNIM had the experience and credibility to become a leader in sustainable design. STEP OUTCOME
Our goal was to strategically position BNIM as a nationalleader in sustainable/renewable design while continuing toattract regional high-profile projects. The 5 studios allowedthe firm to embrace a more flexible, collaborative workingmodel, specialize in in-depth renewal design and send clearmessages to various audiences with different needs. Thisbranding strategy allowed BNIM to compete both nationallyand locally without confusion in the marketplace.
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Submitted by:
Willoughby Design Group
Date:
January, 2003
Client Name:
BNIM Architects
Project Name:
Brand Identity
Date Started:
August, 2000
Date Completed:
August, 2000
Duration of Step:
2 weeks
Project Team:
Ann Willoughby
Creative Overview
Deb Tagtalianidis
Creative Director
Nicole Satterwhite
Art Director
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