Successful teams first define the problem they are trying to solve—they articulate it, they give it boundaries (what?s part of the problem, what?s outside our control). They call upon designers to help cull, visualize, and express that problem in human terms— looking at it from many different views.
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STEP BACKGROUND
Steinberg realized that the original logo needed an upgrade and that an overall brand “look and feel” had to be created before the new site was launched. The timing was right for the updated look to be applied to all print, packaging and digital applications. Steinberg researched graphic design offices to consider for the project. She chose Vrontikis Design Office, who had been recommended by Hyper Arts, her website development team. As the brand developed, VDO worked closely with Hyper Arts to continue the new look throughout the site. Via Motif needed an updated identity for their growing company. The identity would expand to brand Via Motif in all print, packaging, and digital applications. STEP OUTCOME
The look of the original logo matched the materials used in their products and conveyed a primitive look. The company’s new products were more sophisticated in form and materials. It was important to keep the concept of the original mark, yet provide a cleaner, more versatile image.
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Submitted by:
Vrontikis Design Office
Date:
April, 2003
Client Name:
Via Motif
Project Name:
Identity and Branding for Via Motif
Date Started:
January, 2001
Date Completed:
July, 2001
Project Team:
Petrula Vrontikis
Creative Director
Vrontikis Design Office
Ania Borysiewicz
Senior Designer
Vrontikis Design Office
Jason Ware Imagery and Jon Clayton
Photographers
Cathy Steinberg
Owner
Via Motif
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