Then comes prototyping a solution. That might mean physically prototyping it; building it in miniature, or a one-off to see if it will work. Or, it might mean prototyping a new customer experience? a collection of moments that make up an experience. In either case, designers play a critical role.

 

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STEP BACKGROUND
After analyzing print and digital materials from competitors, VDO recommended a direction focused on the ambience and style of Via Motif’s place in the home. Instead of looking for inspiration in publications from the home accessories industry, the design team found influences from materials produced by high-end, modern, Asian furniture designers.

A photography strategy developed. Each section of the catalog began with an introductory photograph representing the abstract “beauty” of each category, images of product in the home setting followed, then color and size specifications of each product appeared as a matrix for quick comparisons.

STEP OUTCOME
The design team developed prototypes for the catalog and website.

The catalog introduced the new Via Motif brand and product lines. VDO chose a unique format that utilized fold-out pages showing a matrix of color availability and size specifications. This spiral-bound document gave retailers layered information about Via Motif’s products. Jason Ware Imagery, in Los Angeles, provided photography of over 100 products. Their expertise in traditional and digital methods proved invaluable for the different marketing applications of the company.

 

Initial sketches and final product catalog

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Submitted by:
Vrontikis Design Office

Date:
April, 2003
 

Client Name:
Via Motif

Project Name:
Identity and Branding for Via Motif

Date Started:
January, 2001

Date Completed:
July, 2001

 
Project Team:

Petrula Vrontikis
Creative Director
Vrontikis Design Office

Ania Borysiewicz
Senior Designer
Vrontikis Design Office

Jason Ware Imagery and Jon Clayton
Photographers

Cathy Steinberg
Owner
Via Motif